{"title":"Fishing Equipment","description":"\u003cp\u003eBrowse our complete selection of fishing equipment, including lures, jigs, apparel, and accessories for every angler.\u003c\/p\u003e","products":[{"product_id":"pulse-fish-lures-double-willow-pulse-blade","title":"Pulse Fish Lures Double Willow Pulse Blade","description":"\u003cp\u003eThese top shelf spinnerbaits feature our Pulse head design, Spro swivels, bubble eyes, super sharp Mustad hook, quality blades, and awesome skirt colors. Tournament ready right out of the pack!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Pulse Fish Lures","offers":[{"title":"3\/8 oz \/ Sight Flash","offer_id":45938653986952,"sku":"sku-45000981512343","price":8.99,"currency_code":"USD","in_stock":false},{"title":"3\/8 oz \/ Douglas Cherokee","offer_id":45938654019720,"sku":"sku-45000981545111","price":8.99,"currency_code":"USD","in_stock":false},{"title":"3\/8 oz \/ Natural Shad","offer_id":45938654052488,"sku":"sku-45000981577879","price":8.99,"currency_code":"USD","in_stock":false},{"title":"3\/8 oz \/ Coleslaw","offer_id":45938654085256,"sku":"sku-45000981610647","price":8.99,"currency_code":"USD","in_stock":false},{"title":"3\/8 oz \/ Glimmertreuse","offer_id":45938654118024,"sku":"sku-45000981643415","price":8.99,"currency_code":"USD","in_stock":true},{"title":"5\/8 oz \/ Sight Flash","offer_id":45938654150792,"sku":"sku-41861186355351","price":8.99,"currency_code":"USD","in_stock":true},{"title":"5\/8 oz \/ Douglas Cherokee","offer_id":45938654183560,"sku":"sku-41861186388119","price":8.99,"currency_code":"USD","in_stock":true},{"title":"5\/8 oz \/ Natural Shad","offer_id":45938654216328,"sku":"sku-41861186420887","price":8.99,"currency_code":"USD","in_stock":true},{"title":"5\/8 oz \/ Coleslaw","offer_id":45938654249096,"sku":"sku-43159716331671","price":8.99,"currency_code":"USD","in_stock":false},{"title":"5\/8 oz \/ Glimmertreuse","offer_id":45938654281864,"sku":"sku-44895913476247","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/7257\/2552\/files\/SightFlash_v2.png?v=1780476446"},{"product_id":"pf-main-piece","title":"PF Main Piece","description":"\u003cp data-start=\"162\" data-end=\"194\"\u003e\u003cstrong data-start=\"162\" data-end=\"194\"\u003eMain Piece Custom Bladed Jig\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"283\"\u003eWhen it is time to put a true difference maker in your hand, tie on \u003cstrong data-start=\"264\" data-end=\"282\"\u003eThe Main Piece\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"285\" data-end=\"586\"\u003eThis custom bladed jig is built to stand out in pressured water and trigger reaction bites when others fall flat. From the first turn of the handle, The Main Piece delivers a unique hunting action that hunts, deflects, and calls fish from a distance while staying stable and controllable around cover.\u003c\/p\u003e\n\u003cp data-start=\"588\" data-end=\"898\"\u003eThe two-tone custom painted head gives it a bold, realistic profile, while the hand-tied skirt flares naturally to create added movement on the pause. A screw lock keeper keeps your trailer locked in place cast after cast, and the ultra sharp Gamakatsu hook ensures solid hook penetration when it matters most.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"1042\"\u003eWhether you are slow rolling, burning, or ripping it through grass, The Main Piece is built to be the bait you reach for when you need a bite.\u003c\/p\u003e\n\u003ch3 data-start=\"1044\" data-end=\"1056\"\u003eFeatures\u003c\/h3\u003e\n\u003cp data-start=\"1057\" data-end=\"1255\"\u003e• Two tone custom head color\u003cbr data-start=\"1085\" data-end=\"1088\"\u003e• Hand tied skirt for natural flare\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e• Screw lock keeper for secure trailers\u003cbr data-start=\"1165\" data-end=\"1168\"\u003e• Ultra sharp Gamakatsu hook\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e• Unique hunting action that triggers reaction strikes\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1255\"\u003e\u003cmeta charset=\"utf-8\"\u003eIf you are looking for a bladed jig that does more than just vibrates, The Main Piece belongs in your lineup.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1255\"\u003e \u003c\/p\u003e","brand":"Pulse Fish Lures","offers":[{"title":"Black\/Blue \/ 3\/8 oz.","offer_id":45938659393672,"sku":"sku-46848456327319","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black\/Blue \/ 1\/2 oz.","offer_id":45938659426440,"sku":"sku-46848456360087","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black\/Blue \/ 3\/4 oz.","offer_id":45938659459208,"sku":"sku-46848457277591","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse\/White \/ 3\/8 oz.","offer_id":45938659491976,"sku":"sku-46848456458391","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse\/White \/ 1\/2 oz.","offer_id":45938659524744,"sku":"sku-46848456491159","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse\/White \/ 3\/4 oz.","offer_id":45938659557512,"sku":"sku-46848457310359","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Green Pumpkin \/ 3\/8 oz.","offer_id":45938659590280,"sku":"sku-46848456523927","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ 1\/2 oz.","offer_id":45938659623048,"sku":"sku-46848456556695","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ 3\/4 oz.","offer_id":45938659655816,"sku":"sku-46848457343127","price":12.99,"currency_code":"USD","in_stock":false},{"title":"White Shad \/ 3\/8 oz.","offer_id":45938659688584,"sku":"sku-46848456720535","price":12.99,"currency_code":"USD","in_stock":true},{"title":"White Shad \/ 1\/2 oz.","offer_id":45938659721352,"sku":"sku-46848456753303","price":12.99,"currency_code":"USD","in_stock":true},{"title":"White Shad \/ 3\/4 oz.","offer_id":45938659754120,"sku":"sku-46848457375895","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Spot Remover \/ 3\/8 oz.","offer_id":45938659786888,"sku":"sku-46857517334679","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spot Remover \/ 1\/2 oz.","offer_id":45938659819656,"sku":"sku-46857517367447","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spot Remover \/ 3\/4 oz.","offer_id":45938659852424,"sku":"sku-46857517400215","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/7257\/2552\/files\/main_piece_black_blue.png?v=1780476453"},{"product_id":"ultimate-minner-head-2-pack","title":"Ultimate Minner Head (2 Pack)","description":"\u003cp data-start=\"183\" data-end=\"493\"\u003eThe Ultimate Minner Head is engineered for anglers who want maximum sensitivity and a realistic, baitfish-driven presentation. Made in the USA from 97% tungsten, this head delivers a compact profile with exceptional feel, giving you superior bottom contact and improved bite detection in any situation.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"805\"\u003eThe streamlined shape pairs perfectly with small swimbaits and finesse plastics, allowing your bait to track true and maintain a natural swimming action at any speed. Whether you’re slow-rolling around grass lines, targeting suspended fish, or dragging bottom in clear water, this head gives you total control.\u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"892\"\u003eAvailable in 1\/8 oz, 3\/16 oz, and 1\/4 oz in the proven Natural color.\u003c\/p\u003e\n\u003cp data-start=\"894\" data-end=\"916\"\u003eWhat’s Included:\u003c\/p\u003e\n\u003cp data-start=\"919\" data-end=\"953\"\u003e2 Ultimate Minner Heads per pack\u003c\/p\u003e\n\u003cp data-start=\"956\" data-end=\"986\"\u003e97 percent tungsten, US-made\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1030\"\u003eWeight options: 1\/8 oz, 3\/16 oz, 1\/4 oz\u003c\/p\u003e\n\u003cp data-start=\"1033\" data-end=\"1049\"\u003eColor: Natural\u003c\/p\u003e","brand":"Pulse Fish Lures","offers":[{"title":"1\/8oz \/ Natural","offer_id":45938674827400,"sku":"sku-46351842738327","price":6.99,"currency_code":"USD","in_stock":false},{"title":"3\/16oz \/ Natural","offer_id":45938674860168,"sku":"sku-46351843819671","price":7.09,"currency_code":"USD","in_stock":false},{"title":"1\/4oz \/ Natural","offer_id":45938674892936,"sku":"sku-46351842672791","price":7.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/7257\/2552\/files\/minner-Photoroom.jpg?v=1780476469"},{"product_id":"skirted-pulse-jig","title":"Skirted Pulse Jig","description":"\u003cp\u003eThis Limited-Edition Skirted Pulse Jig is a fish catcher! This bait is a great alternative to a bladed jig and gives off a different vibration the fish haven't felt before.  Ultra sharp Mustad hook and the bill makes the bait semi-weedless.  A must have!\u003c\/p\u003e","brand":"Pulse Fish Lures","offers":[{"title":"1\/4oz \/ Black\/Blue","offer_id":45938712150152,"sku":"sku-42341330419863","price":5.99,"currency_code":"USD","in_stock":true},{"title":"1\/4oz \/ Junebug","offer_id":45938712182920,"sku":"sku-42341330452631","price":5.99,"currency_code":"USD","in_stock":true},{"title":"1\/4oz \/ Chart\/Pearl","offer_id":45938712215688,"sku":"sku-42341330518167","price":5.99,"currency_code":"USD","in_stock":true},{"title":"1\/4oz \/ Pearl","offer_id":45938712248456,"sku":"sku-43159717904535","price":5.99,"currency_code":"USD","in_stock":true},{"title":"1\/4oz \/ Green Pumpkin","offer_id":45938712281224,"sku":"sku-43159717937303","price":5.99,"currency_code":"USD","in_stock":true},{"title":"5\/8oz \/ Black\/Blue","offer_id":45938712313992,"sku":"sku-42341330550935","price":5.99,"currency_code":"USD","in_stock":true},{"title":"5\/8oz \/ Junebug","offer_id":45938712346760,"sku":"sku-42341330583703","price":5.99,"currency_code":"USD","in_stock":true},{"title":"5\/8oz \/ Chart\/Pearl","offer_id":45938712379528,"sku":"sku-42341330649239","price":5.99,"currency_code":"USD","in_stock":true},{"title":"5\/8oz \/ Pearl","offer_id":45938712412296,"sku":"sku-43159717970071","price":5.99,"currency_code":"USD","in_stock":true},{"title":"5\/8oz \/ Green Pumpkin","offer_id":45938712445064,"sku":"sku-43159718002839","price":5.99,"currency_code":"USD","in_stock":true},{"title":"1\/4oz \/ Rayburn Red","offer_id":45938712477832,"sku":"sku-45594290061463","price":5.99,"currency_code":"USD","in_stock":true},{"title":"5\/8oz \/ Rayburn Red","offer_id":45938712510600,"sku":"sku-45594292093079","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/7257\/2552\/files\/BBSPJ.png?v=1780476521"},{"product_id":"mens-marlin-hex-l-s-uv-fishing-shirt","title":"Men's Marlin Hex L\/S UV Fishing Shirt","description":"\u003cdiv style=\"width: 100%;\"\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cdiv class=\"prodSubTextWrap\"\u003e\n\u003cp class=\"prodSubText\"\u003eWicked Dry \u0026amp; Cool Fabric Technology Wicks Moisture from the Skin and Protects You From The Sun to Enhance Your Comfort Level.\u003c\/p\u003e\n\u003cp class=\"prodDetailsTitle\"\u003e\u003cspan class=\"title-bg\"\u003eProduct Details\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"descLeft prodDescFont\"\u003e\n\u003ch2 class=\"prodDescTitle\"\u003eDescription\u003c\/h2\u003e\n\u003cdiv style=\"mso-element: para-border-div; border: solid #E3E3E3 1.0pt; mso-border-alt: solid #E3E3E3 .25pt; padding: 0in 0in 0in 0in; background: white;\"\u003e\n\u003cp style=\"background: white; border: none; mso-border-alt: solid #E3E3E3 .25pt; padding: 0in; mso-padding-alt: 0in 0in 0in 0in; margin: 0in 0in 15.0pt 0in;\"\u003eThe Hook \u0026amp; Tackle Marlin Hex performance fishing shirt offers ultimate sun protection and comfort for anglers. It blocks 97%+ of the sun's harmful UV rays to protect your skin during long days on the water. The ocean-inspired design mirrors the vibrant reflections of the sea, blending subtle colors with intricate details. Lightweight and breathable, this shirt features moisture-wicking, quick-drying fabric to keep you cool and dry. Raglan sleeves provide freedom of movement, ensuring both style and performance for all-day fishing adventures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"descRight prodDescFont\"\u003e\n\u003ch2 class=\"prodDescTitle\"\u003eFeatures:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% Wicked Dry \u0026amp; Cool Moisture Wicking Polyester\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eSolar System® Technology Blocks 97%+ of the Sun's Harmful Rays\u003c\/li\u003e\n\u003cli\u003eRadial Sleeves for More Expansive Arm Movement\u003c\/li\u003e\n\u003cli\u003eOdor-Resistant\u003c\/li\u003e\n\u003cli\u003eSuper Duper Quick-Dry\u003c\/li\u003e\n\u003cli\u003eShrink-Resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear: both;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prodSubTextWrap\"\u003e\n\u003cp class=\"prodDetailsTitle\"\u003e\u003cspan class=\"title-bg\"\u003eVideo\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prodVideoWrap\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/PuAHAqyF29E?rel=0\" class=\"prodIframe\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-title1=\"Men’s Marlin Hex\" data-title2=\"Wicked Dry \u0026amp; Cool\" data-title3=\"Fishing Shirt\" style=\"display: none;\" class=\"prodData\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Hook \u0026 Tackle","offers":[{"title":"Sky Blue 13001l \/ M","offer_id":45938742231176,"sku":"M013001L-200-M","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Sky Blue 13001l \/ L","offer_id":45938742263944,"sku":"M013001L-200-L","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Sky Blue 13001l \/ XL","offer_id":45938742296712,"sku":"M013001L-200-XL","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Sky Blue 13001l \/ 2XL","offer_id":45938742329480,"sku":"M013001L-200-2XL","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/7257\/2552\/files\/M013001L-200_b17f44fe-6aae-4d86-bf19-2c8e956bf9c5.jpg?v=1780476559"},{"product_id":"mens-mahi-camo-uv-fishing-hoodie-gaiter","title":"Men's Mahi Camo UV Fishing Hoodie Gaiter","description":"\u003cdiv style=\"width: 100%;\"\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cdiv class=\"prodSubTextWrap\"\u003e\n\u003cp class=\"prodSubText\"\u003eWicked Dry \u0026amp; Cool Fabric Technology Wicks Moisture from the Skin to Enhance your Comfort Level.\u003c\/p\u003e\n\u003cp class=\"prodDetailsTitle\"\u003e\u003cspan class=\"title-bg\"\u003eProduct Details\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"descLeft prodDescFont\"\u003e\n\u003ch2 class=\"prodDescTitle\"\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eThe Hook \u0026amp; Tackle Mahi Camo Performance Fishing Hoodie with Built-In Gaiter is your ultimate sun-shielding companion on the water. Made from 90% polyester and 10% spandex, it offers lightweight comfort stretch, UPF sun protection, and quick-dry, odor-resistant performance. The built-in gaiter features a breathable face mask with air holes for easy airflow, while side mesh panels with pockets enhance ventilation. Sleeves with thumbholes provide added coverage and stay-put comfort. Designed for anglers who demand function and protection, Mahi Camo keeps your head, neck, face, and upper body cool and covered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"descRight prodDescFont\"\u003e\n\u003ch2 class=\"prodDescTitle\"\u003eFeatures:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e90% Wicked Dry \u0026amp; Cool Moisture Wicking Polyester 10% Spandex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eSolar System® Breakthrough UPF 50+ Rating - highest possible rating\u003c\/li\u003e\n\u003cli\u003eHood Offers Additional Sun Protection for Your Head, Neck \u0026amp; Face\u003c\/li\u003e\n\u003cli\u003eBuilt-In Gaiter with Ventilated Face Mask for Ease of Breathing\u003c\/li\u003e\n\u003cli\u003eRadial Sleeves for More Expansive Arm Movement\u003c\/li\u003e\n\u003cli\u003eOdor-Resistant\u003c\/li\u003e\n\u003cli\u003eSuper Duper Quick-Dry\u003c\/li\u003e\n\u003cli\u003eShrink-Resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear: both;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prodSubTextWrap\" data-title1=\"Men’s Mahi Camo\" data-title2=\"Wicked Dry \u0026amp; Cool\" data-title3=\"Fishing Hoodie\/Gaiter\" style=\"display: none;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hook \u0026 Tackle","offers":[{"title":"Aqua Blue 1301HM \/ S","offer_id":45938747441288,"sku":"M01301HM-225-S","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Aqua Blue 1301HM \/ M","offer_id":45938747474056,"sku":"M01301HM-225-M","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Aqua Blue 1301HM \/ L","offer_id":45938747506824,"sku":"M01301HM-225-L","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Aqua Blue 1301HM \/ XL","offer_id":45938747539592,"sku":"M01301HM-225-XL","price":65.0,"currency_code":"USD","in_stock":true},{"title":"Aqua Blue 1301HM \/ 2X","offer_id":45938747572360,"sku":"M01301HM-225-2XL","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/7257\/2552\/files\/M01301HM-225-HoodUp.jpg?v=1780476566"}],"url":"https:\/\/northern-pursuit-2.myshopify.com\/collections\/fishing-equipment.oembed","provider":"Northern Pursuit","version":"1.0","type":"link"}